FBO marketing and business development

With all the hustle and bustle of activity surrounding EBACE, it is all too easy to overlook one very specialist group – the FBO’s and ground operators.

However there is no escaping from the fact that large percentage of the corporate and business jet travel experience is dictated by the activities that occur on the ground whilst embarking upon on or ending what should be an un-eventful journey.

On the Wednesday afternoon a select few of a couple of dozen attended the EBAA’s Airports and ground handling meeting.     Three items where on the agenda, all potentially impacting business aviation as we see it in Europe today.

The first item on the agenda was that of slot and slot allocation.    Europe has some of the most densely utilised airspace in the world.    The recent volcanic ash interruptions demonstrated the very high utilisation of this airspace both for intra-European flights, transatlantic flights and intra-continental flights to the four corners of the earth.    The dramatic rise of low-cost carriers has increasingly put pressure on the ATC systems and a growing number of airports.    Whilst slot and slot coordination is a necessity and a practical proposition for scheduled operators, it is nothing short of a disaster for the business jet world, who’s timetables are driven by the needs of it’s premium paying customers.

Whilst at a operation level advances are being made to include business jet operations within airport facilities with slot allocation, for example by the development of XML standards to allow communication between scheduling and other operation systems, precious little has take place to address the fundamentals, in that an allocated slot is of no use to an operator if his passengers need to arrive or depart at a different time.

Discussions as to how to address this challenge where largely inconclusive, this issue is further complicated by the fact that in airports of high constraint the slots are held under long standing grandfather rights and in some cases in major European airports are valued in millions of euros, and are under the control ultimately of state owned authorities who have little time or interest in the needs of the business jet community.

The next item on the agenda was that of operational standards for FBO’s.   The rapid growth of business and corporate air travel across Europe has not been matched by an equivalent growth in facilities.   Some reported FBO’s are merely local ground handling agents with little or no dedicated facilities, whilst others provide all the bells and whistles; standards and expectations are very diverse.

Some criticism was made of the current system of “self verification”, where prospective FBO’s merely fill in a from and return this to the EBAA, and may without any independent verification and audit be classed as an operational FBO.

A number of leading European FBO’s where quite vocal on this and highlighted it as an issue for further attention.    However a change to the current system would require any verification and audit costs to be covered, which may preclude further progress on the topic. A couple of the attendees even suggested that the national regulators would have a role to play in monitoring the proliferation of FBO’s, much to the horror of other members who could see further governmental regulation as a hindrance that would not deliver any commercial benefits.

The last topic on the agenda was the seemingly obligatory subject of any aviation get-together, that of security.   On the 29th of April a few days before EBACE new pan-European legislation came into place in an attempt to harmonise security standards and requirements.    Whilst the high level directive is pan-European in nature, each country has the option to provision some local derogations for certain categories of flights, such as helicopter flights, police and governmental agency flights.

What has transpired away from the corridors of power in Brussels is potentially a more fragmented system with each derogating authority at a national level interpreting the requirements upon business and corporate travel very differently.   Practices of minimal screening of passengers in one country, would be deemed potentially “illegal” just a few hundred miles away.

Again as in the case with the issues surrounding slot and slot allocation, the legislation is not mindful of the practical realities of business aviation and in many cases the response to the security concerns is dispassionate to the risk.   For example, it may soon be difficult technically for your VIP customer to bring on-board that bottle of wine that his host has just presented him with because it is over 100ml.

Roy

11th May

beechcraft kingair 350iBelgian charter operator first to put new turboprop into service in European skies

GENEVA, Switzerland (May 4, 2010) – Hawker Beechcraft Corporation (HBC) today debuted its new Beechcraft King Air 350i turboprop at the 2010 European Business Aviation Convention & Exhibition (EBACE). Deliveries commenced in December 2009 for the King Air 350i, which sets the standard in cabin comfort, connectivity and flexibility while delivering unmatched fuel efficiency and the lowest operating cost per seat.
HBC received European Aviation Safety Agency (EASA) Type Certification for the twin-engine aircraft in December and recently made its first delivery to a European customer, Belgian charter operator Philippe Bodson.
“We are pleased to have on display the 350i – a state-of-the-art version of an aircraft with a rich tradition of reputable service throughout the region and around the world,” said Sean McGeough, HBC president, Europe, Middle East and Africa region. “The King Air 350i matches its predecessors in fuel efficiency and mission flexibility while offering a modernized cabin that beats many large business jets with a much higher price tag.”
Bodson, founder and general manager of the private charter company ASL, operates the King Air 350i out of Antwerp. ASL offers corporate charter service to approximately 100 European destinations in Europe and North Africa with the 350i and several other King Air models that are part of the company’s fleet of 14 aircraft.
“We are very glad to have the first King Air 350i in service in Europe,” said Bodson, who started ASL in 1998. “We know the value of the aircraft and it is a very good thing to promote to our customers. The 350i is also particularly good for special missions, like those to small airfields that cannot be done by other aircraft. The spacious and modern cabin of the 350i accommodates up to nine passengers and is the perfect solution for the short and medium ranged missions. It offers a very high price quality ratio and the aircraft attracts specific clients who choose this concept above a jet on these routes.”
The King Air 350i is the first business aircraft on the market equipped with the new Rockwell Collins Venue™ cabin management system (CMS). The system supports multiple Personal Entertainment Devices, including CD, DVD, Blu-ray Disc™ and MP3 players, Apple iPods®, Sony PlayStation® and Microsoft Xbox 360™ gaming consoles, laptop computers, digital and video cameras, USB data-storage devices and future HDMI® devices.
The new CMS features a 15.3-inch swing-out monitor in the forward entertainment cabinet with wide-screen display showing digital high-definition video and entertainment. High-definition screens at each seat can be added. Nine programmable switch panels control the CD, DVD, Blu-ray Disc and MP3 players, audio and video jukebox, 3-D Airshow moving map and flight information. Cabinets are also equipped with standard USB charging ports and docking stations for travelers’ wireless devices.
In addition to the CMS enhancements, the King Air’s trademark flexibility has been stretched even further through the 350i’s new state-of-the-art Beechcraft FlexCabin capability, which enables owners to reconfigure or remove aft club components to meet the specific needs of each mission.
The sleek interior design of the King Air 350i spotlights the unparalleled cabin capabilities. The updated interior includes all-new headliner, seat tailoring and tables, electrochromic window darkeners, LED lighting, increased legroom and optional seat warmers. Additionally, the King Air 350i includes an optional vanity in the aft lavatory area that incorporates a variety of toiletry storage areas, running water, automatic LED lighting and dual mirrors, and is located next to the King Air 350i’s in-flight accessible baggage area for total passenger privacy and convenience.
The King Air 350i is also now the quietest King Air. Cabin sound levels have been reduced to an average of 78 dBA, equal to or better than competitive business jets.
Hawker Beechcraft Corporation is a world-leading manufacturer of business, special mission and trainer aircraft – designing, marketing and supporting aviation products and services for businesses, governments and individuals worldwide. The company’s headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan.; Little Rock, Ark.; Chester, England, U.K.; and Chihuahua, Mexico. The company leads the industry with a global network of more than 100 factory-owned and authorized service centers. For more information, visit www.hawkerbeechcraft.com.

GENEVA, Switzerland (May 3, 2010) – Hawker Beechcraft Corporation (HBC) today announced it has received Type Certification for the Hawker 4000 super-midsize business jet from the European Aviation Safety Agency (EASA). The approval is the latest in a growing list for the flagship of the Hawker Beechcraft fleet, which has also gained certification in Bermuda, China, Honduras, India, the Isle of Man, New Zealand, Nigeria, South Africa, Turkey, United Arab Emirates and the United States. With its innovative composite construction, the Hawker 4000 is the world’s most advanced business jet, delivering an exceptional combination of speed, climb performance and range.
“The market for the Hawker 4000 in Europe, Africa and the Middle East is an expansive and important one,” said Sean McGeough, president, Europe, Middle East and Africa. “EASA certification bolsters the Hawker 4000’s already enthusiastic reception in the region. There are currently eight aircraft based in the region with more scheduled for delivery in the coming months.”
The Hawker 4000 leads the super-midsize business jet category in versatility, comfort and performance. It can carry 4 passengers 3,200 nautical miles non stop. Its best-in-class take-off field length (ISA, SL, MTOW) is just 1,545 m (5,068 ft.). It climbs from sea level to 41,000 feet in just 19 minutes. Once at altitude, the Hawker 4000’s maximum cruise speed of Mach .84 (896 km/hr gets customers to their destination quickly. The Pratt & Whitney Canada PW308A engines deliver 6,900 pounds of thrust each flat rated at ISA +22° Celsius and, combined with the Hawker 4000’s advanced wing design, provide impressive high altitude/hot temperature and short field performance.
The Hawker 4000’s cockpit features a fully-integrated Honeywell Primus Epic avionics suite, with five high-resolution 20 x 25 cm (8 x 10 in.) LCD displays, that is built on the same advanced avionics architecture as the Boeing 777. It has enhanced situational awareness and flight management systems, backed by real-time system monitoring and status. The airplane comes standard with dual Inertial Reference System, dual air-cycle machines and auto-throttle that are ideally suited for long-range and trans-continental flights. Avionics and utility systems are fully integrated, and advanced composite material construction provides for lower part count, enhanced reliability and lower lifecycle costs.
The composite fuselage of the Hawker 4000 features a 1.83 m (6 ft.) stand-up cabin with a 1.97 m (6 ft. 5.5 in.) width. A flat floor runs the entire length of the aircraft, leading to an impressively large 2.51 cubic m (88.5 cubic ft.)/900 lb. baggage area, accessible during flight and on the ground through an exterior door. An eight-place interior configuration is standard with fully-articulating executive seats in double club format. The interior can be customized with a wide variety of materials and cabin finishes.
Hawker Beechcraft Corporation is a world-leading manufacturer of business, special mission and trainer aircraft – designing, marketing and supporting aviation products and services for businesses, governments and individuals worldwide. The company’s headquarters and major facilities are located in Wichita, Kan., with operations in Salina, Kan.; Little Rock, Ark.; Chester, England, U.K.; and Chihuahua, Mexico. The company leads the industry with a global network of more than 100 factory-owned and authorized service centers. For more information, visit www.hawkerbeechcraft.com.

Attending EBACE for their third year, Newquay Cornwall Airport and its fixed based operator (FBO) Weston Aviation* are pleased to launch their brand new FBO Facility that provides clients and crews with a VIP lounge, self-briefing facilities and direct controlled zone airside access with private parking.

The new facilities come at a time when Weston Aviation has reported a 14% increase in executive handling in the first quarter of 2010.  Nick Weston, Managing Director of Weston Aviation has been delighted with the response from the industry to the new facilities.  ‘We are committed to providing a professional, personal service to all of our clients.  We are always challenging ourselves with the view to expand on the already high level service of the traditional FBO by offering a totally fresh approach’

Al Titterington, Newquay Cornwall Airport’s newly appointed Managing Director commented, ‘We are pleased at how executive aviation is developing here at the Airport and we are working closely with Weston Aviation to develop and expand the executive aviation side of our business.  Weston Aviation’s FBO compliments the Airport’s business strategy for developing services and facilities which utilise our unique selling points over other regional airports, including a runway in excess of 2,700 metres at the heart of a 325 hectare estate, which is prime for developing aviation sectors such as executive aviation .’

Newquay Cornwall Airport is the gateway to much of the South West of England.  An hour’s flight from the major urban centres in the UK – London, Manchester, Edinburgh, etc, it offers something for everyone.  Cornwall, the renowned surf capital of England, boasts a stunning coastline, fine beaches, plentiful golf courses, historic sea ports and award winning cuisine, thanks largely to celebrity chefs Rick Stein and Jamie Oliver’s sizeable investment in Cornwall.

Because of the airport’s westerly and coastal position and its long runway it is increasingly popular as a technical stop for transatlantic flights

Weston Aviation opened its executive/business aviation facility at Newquay in 2003.  With a further additional UK FBO location at Durham Tees Valley Airport in the North East Of England which is also being showcased at this year’s EBACE.  Weston Aviation’s Managing Director Nick Weston explained further “We found that at each of our airports, we had a demand for each of our different aviation services and we felt that we could serve our clients best on a regional basis, so we now have three regional Business Aviation Centres with experienced staff that can offer private jet charter, cargo aircraft or ground handling at Newquay Cornwall or Durham Tees Valley Airports. The company’s success so far in 2010 has led to the creation of new management positions in the company and additional staff at all locations.  At Newquay Cornwall Airport, we have the full support and encouragement of the commercial and operations teams and this has been a major factor in enabling us to achieve our continued growth,”

Newquay Cornwall Airport can accommodate a range of medium and wide body jets from the new VLJs beginning to enter service in Europe to the heavier jets such as the Airbus ACJ/A319, Boeing BBJ, Embraer Legacy and Bombardier Challenger Series, all of which are now frequent visitors to the airport.

Both companies are inviting EBACE delegates and media to sample the award winning Camel Valley Vineyard at stand 1070 on Wednesday 5th May at 13:00 and discuss any business further.

How useful as an operator or charter broker of corporate / vip flights do you find the presence of FBO’s and airports at EBACE ? .  Speaking only from the prospective of my personal time at Lydd (EGMD), whilst we found it useful to have a presence to gain awareness, but the use of a particular FBO / Airport was often customer driven.  Do for example North American operators find potential new airports and FBO partners at EBACE? Let me know what you think?

Roy – 29th April 2010

This is one of the first press releases that I have received in connection with my attendance at EBACE next week – What do you make of the views expressed in terms of the robustness of the business jet market in the UK and Europe?

“The market remains extremely challenging, but we are seeing tentative signs of some recovery in the fourth quarter,” is how Air Partner plc, a world leading provider of private aviation services, describes the business jet charter market right now.

“If we look at a list of who is chartering we see that some of the big name banks and financial institutions are returning, although it is still very early days” says Phil Mathews, Director of UK Trading. “All of them were notably absent this time last year.  There weren’t any financial roadshows or bank-related IPO trips then, but I’m pleased to see enquiry rates picking up.”

“To date, our US private jet business has seen overall client growth of 35% year on year, albeit off a low base; last year the US jet market was in bits.  And while client numbers across Europe and the rest of the world are currently at about the same levels as last year, there is some indication that these markets will begin to increase throughout 2010.”

“The Russian market is currently the strongest, at least it has been throughout the recent ski season, and the Middle East is showing signs of getting out of the doldrums with increased client bookings. A new trend since early 2010 is that an increasing number of US clients are requesting private jet flights within Asia, particularly from the Singapore and Shanghai regions.”

Last year charter rates suffered heavily, and by autumn they were very low.  Commenting on this Mathews says:  “This is largely because many business jets in Europe are owned by third party individuals and managed by aircraft operators.  They are calling the tune on how low they are prepared to drop their rates and this has certainly influenced market pricing.”

Popular business jets and expanding VLJ popularity on European Continent

Increasingly popular aircraft types for charter in Europe include the Challenger 300 and 604 and the Falcon 2000, plus the midsize Cessna Citation XLS.  Continental European clients have also embraced the Very Light Jets from Embraer and Cessna, notes Mathews.  “Our leisure customers, who now account for about 30% of our private jet business, are much more interested in the aircraft type they fly on.  Corporate bookers are less selective; they just want an aircraft that will suit their mission and is reasonably comfortable.”

The bubble has burst on fractional ownership in Europe

According to Air Partner the bubble has burst on fractional ownership in Europe. “Fractional aircraft ownership relies on scale and in Europe we simply don’t have the same number of aircraft or airports as they do in the US. The markets are fundamentally different,” says Mathews.

Air Partner Private Jets launched its own JetCard five years ago, essentially for the leisure market. “Our European clients like the fact that with JetCard they deal with their own customer service manager.  They like to mix and match with ad hoc charter.  If they don’t require the added flexibility and guaranteed aircraft availability that JetCard offers, that works well,” adds Air Partner Sales Director David Macdonald.   Air Partner’s JetCard doesn’t lock in a member and they can exit the scheme at any time. It is also the most flexible in the industry, embracing six aircraft categories from the Very Light Jet to the Global Cabin (Gulfstream 550/Global Express size).

Air Partner’s JetCard is now being marketed to high net worth Russian clients who especially favour large cabin jets.  Russia is a key growth market going forward for Air Partner and last month it struck a deal with Air Alsie of Scandinavia to be its General Sales Agent in Russia and CIS countries.

“Russia is a growing market that demands good quality aircraft, increasingly long-range performance and high reliability.  Through Air Planner, Air Partner’s in-house flight planning division, we can also arrange all the flying permits too,” concludes Macdonald.

Do you agree with the views expressed ? Do you have a differing view as we approach EBACE 2010 – How does the market compare with what it was like at the first EBACE?

Roy – 29th April 2010



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